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  First & Lexington is the brainchild of two friends, Grant Schildhouse and Alex Brinkman. Ultimately it is a street apparel company with a focus on developing a community around the brand. Not a blade or board company per se, but a fashion brand run by bladers and supporters from other sports and artistic avenues. 

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  In college, First and Lexington creators, Alex and Grant, spent a lot of time joking about starting their own clothing company; mostly because they were baffled by what “fashion” was and how much people paid for it. By their third year they were doing a lot of photography and graphic design for local hip-hop artists in Toledo, Ohio. People really liked the design work Alex was producing for these artists so they decided to take a serious look at starting their own brand. Very early on they realized that despite their artistry, they weren't really doing anything that was very unique. Mass production, replication and regurgitation of the same garments, logos and designs was all over the place. They hated that. They didn’t want everyone to wear what we were wearing. So they decided that Limited Editions would be our unique selling point. In the Spring of 2009, after years of planning and hard work, First and Lexington launched their debut line in Boston, MA.